QMT News: November 2010
Digital testing for new consumer products
A unique test facility came online on October 11th, allowing businesses to test new digital services and run trials with consumers in a dedicated area of the internet. IC tomorrow, developed by the UK's Technology Strategy Board, enables content owners and application developers - any business with a new service, new business model or new way of deploying hardware or software technology - to trial their ideas on British consumers.

Initiated by the 2009 Digital Britain report, which tasked the Technology Strategy Board to establish next generation digital test beds for new products and services, IC tomorrow brings product and service developers and programmers together with content providers and gives them access to real users, all within a purpose-built, experimental environment.

While IC tomorrow is a purpose-built online testing ground where companies of all sizes can trial their new products, it provides registered public users with the opportunity to try out applications and services, giving potential consumers the opportunity to provide feedback and shape products before they go on sale.
A wide range of content providers, such as Sony Music, Getty Images and Crytek UK, have already agreed to participate in IC tomorrow and will make some of their content available, allowing product and service developers to consider how they may build new services and find innovative new ways to use and commercialise the content.
The IC tomorrow platform is a facility for the benefit of British businesses and is open to everyone.
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Rob Tremain Photographer
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