Ford Motor Company, continuing its rapid quality improvement, surpassed Honda in initial vehicle quality for the first time and reached new levels of customer satisfaction with vehicle quality, a recent survey shows.
Ford is also statistically tied with Toyota at the top of the industry when it comes to initial vehicle quality, according to the 2009 U.S. Global Quality Research System (GQRS) survey conducted quarterly for Ford by RDA Group of Bloomfield Hills, Mich., USA.
The latest GQRS survey measured 2009 model year vehicle initial quality in two categories: the number of “things gone wrong,” and customer satisfaction with vehicle quality in the first three months of ownership.
In the first quarter of 2009, Ford, Lincoln and Mercury vehicles saw things gone wrong fall by 5 percent to 1,228 per 1,000 vehicles, significantly better than Honda’s 1,422 things gone wrong per 1,000 vehicles and statistically equal to Toyota’s 1,150.
The GQRS study is conducted on a quarterly basis with scores assessed from survey responses collected from owners of vehicles purchased within specific short-term time frames.
New vehicle owners are asked to report any defects or issues as well as rate their satisfaction with vehicle quality on a scale of 1 to 10 across an array of vehicle systems and features.
QMT News: June 2009
Ford surpasses Honda in quality and ties with Toyota - GQRS survey
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